Copyright © 1983 Published by Elsevier Inc. Journal of Experimental Social Psychology, https://doi.org/10.1016/0022-1031(83)90023-9. CrossRef Google Scholar ScienceDirect ® is a registered trademark of Elsevier B.V. ScienceDirect ® is a registered trademark of Elsevier B.V. Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change. Rogers RW. The protection motivation theory is an attitude-based model. It holds that a fear appeal argument initiates a cognitive assessment process that considers the severity of the threatened event, the probability of the occurrence of the event, and the efficacy of a recommended behavior response. Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles… Cited by lists all citing articles based on Crossref citations.Articles with the Crossref icon will open in a new tab. The PMT further stipulates that the emotional state of fear arousal influences … To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. "Cognitive and Physiological Processes in Fear Appeals and Attitude Change: A Revised Theory of Protected Motivation," in Social Psychophysiology: A Sourcebook, J. T. Cacioppo, and R. E. Petty (eds. A model incorporating protection motivation theory and self-efficacy theory is presented as a possible general model of attitude change. Journal of Experimental Social Psychology, 19(5), 469–479. communications that emphasize negative consequences of specific behaviors to motivate behavior change Journal of Psychology. [Google Scholar] Rogers, R.W. The authors propose and empirically test several changes to the PM model. A protection motivation theory of fear appeals and attitude change. (1975) A protection motivation theory of fear appeals and attitude change. Rogers, R.W. Social psychophysiology: A sourcebook. As predicted, the probability of a threat's occurrence and the effectiveness of a coping response both had positive main effects on intentions to adopt a recommended preventive health behavior. In this study, persuasive messages were created by manipulating the descriptions of the severity of consequences of drinking alcohol (severe vs. not severe) and the … Setting a reading intention helps you organise your reading. In addition, the results replicated previous findings on the relationship between self-efficacy expectancy and outcome expectancy. By closing this message, you are consenting to our use of cookies. In Cacioppo, J. and Petty, R., Eds., Social Psychophysiology, Guilford Press, New York, 153-177. 5 Howick Place | London | SW1P 1WG. HIV infection, lung cancer or car accidents) and recommend protective action (such as the use of condoms, to stop smoking or no drinking when you are driving). Protection motivation theory is a theory that was originally created to help clarify fear appeals. However, public health campaigns frequently employ potentially frightening messages that highlight threats to well being (e.g. Journal of Psychology, 91, 93-114. doi10.1080/00223980.1975.9915803 The effects of fear appeals on persuasion were investigated in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy theory. Rogers' revised Protection Motivation Theory (PMT) (21) is a major health psychology theory aimed at explaining the cognitive mediation process of behavioral change in terms of threat and coping appraisal. Each of these communication variables initiates corresponding cognitive appraisal processes that mediate attitude change. Protection motivation “the protection motivation concept involves any threat for which there is an effective recommended response that can be carried out by the individual” (Floyd et al. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY 19, 469-479 (1983) Protection Motivation and Self-Efficacy: A Revised Theory of Fear Appeals and Attitude Change JAMES E. MADDUX Texas Tech University AND RONALD W. ROGERS University, of Alabama Received August 3, 1982 The effects of fear appeals on persuasion were investigated in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy theory. Registered in England & Wales No. The proposed conceptualization is a special case of a more comprehensive theoretical schema: expectancy-value theories. The protection motivation paradigm offers a prescriptive model to improve the effectiveness of the fear appeal. (1983). 153–177. The protection motivation theory by Rogers (1983) suggests an adaptive and maladaptive coping mechanism to deal with the threats proposed in advertisements. More importantly, the findings provided support for self-efficacy expectancy as a fourth component of protection motivation theory: Self-efficacy had a direct influence on intentions and interacted with two other variables of protection motivation theory. The PMT's threat appraisal component is composed of the following: the person's estimate of the severity of the disease (perceived severity) and his or her estimate of the chance of contracting the disease (perceived vulnerability). the fear appeal, but with little direction from marketing theory. For instance, recent smoking preventio… Abstract. Rogers R.W. Mizerski, R. (1995). As predicted, the probability of a threat's occurrence and the effectiveness of a coping response both had positive main effects on intentions to adopt a recommended preventive health behavior. A protection motivation theory is proposed that postulates the three crucial components of a fear appeal to be (a) the magnitude of noxiousness of a depicted event; (b) the probability of that event's occurrence; and (c) the efficacy of a protective response. 3099067 We use cookies to help provide and enhance our service and tailor content and ads. People also read lists articles that other readers of this article have read. The protection motivation theory proposes that people protect themselves based on four factors: the perceived severity of a threatening event, the perceived probability of the occurrence, or vulnerability, the efficacy of the recommended preventive behavior, and the perceived self efficacy. (PDF) Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change | James Maddux - Academia.edu Academia.edu is a platform for academics to share research papers. Cognitive and physiological process in fear appeals and attitude change: A revised copy of protection motivation. Perceived susceptibility, sometimes referred to as perceived vulnerability, is thought to be key in motivating an individual to act in response to a fear appeal.It is the perception of the probability and extent to which they might experience the threat.Perceived severity, however, is the degree to which the person believes th… You can filter on reading intentions from the list, as well as view them within your profile.. Read the guide × It suggests that by having a coping appraisal the consumer can motivate themselves to remove the threat from their lives (Prentice-Dunn & Rogers, 1986). Guilford Press; New York: 1983. pp. We use cookies to improve your website experience. dhea likhusnianti khafidar 111511133091 perilaku sehat model pembentuk perilaku sehat: protection motivation theory pemahaman tentang fear appeals efektif untuk The interaction effect was interpreted in terms of two new decision-making strategies that people use when confronted with a fear appeal: a precaution strategy and a hyperdefensiveness strategy. (1983) Cognitive and Physiological Processes in Fear Appeals and Attitude Change A Revised Theory of Protection Motivation. Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine. For example, in one study by Stainback and Rogers (1983), fear appeals were used as a means of preventing underage drinking. 1975, 91, 93–114. By continuing you agree to the use of cookies. One of the remaining questions in health education practice is whether an effective persuasive message should evoke fear of the negative consequences of unhealthy behavior. ), Social Psychophysiology. Cognitive and physiological processes in fear appeals and attitude change: A revised theory of protection motivation. [tooltip content=”Rogers, R.W. Register to receive personalised research and resources by email, A Protection Motivation Theory of Fear Appeals and Attitude Change1, /doi/pdf/10.1080/00223980.1975.9915803?needAccess=true. Finally, the principal advantages of protection motivation theory over the rival formulations of Janis and Leventhal are discussed. Results indicate that fear appeals … Several suggestions are offered for reinterpreting existing data, designing new types of empirical research, and making future studies more comparable. Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19(5), 469-479. Protection motivation … Each of these communication variables initiates corresponding cognitive appraisal processes that mediate attitude change. Perceived threat is thought to be an important moderator in the process of fear evoked persuasion.It consists of both the perceived severity of the threat and the perceived susceptibility to it. A Protection Motivation Theory of Fear Appeals and Attitude Change. A model incorporating protection motivation theory and self-efficacy theory is presented as a possible general model of attitude change. ... Rogers, R. W., Mewborn, C. R. Fear appeals and attitude change: Effects of a threat's noxiousness, probability of occurrence, and the efficacy of coping responses. Fitness program Social Psychology, https: //doi.org/10.1016/0022-1031 ( 83 ) 90023-9 Guilford Press new! Prescriptive model to improve the effectiveness of the fear appeal Janis and Leventhal are discussed a. 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