In contrast to the extreme views of the direct effects model, the agenda-setting theory of media stated that mass media determine the issues that concern the public rather than the public’s views. Like the media … A colleague of mine, Steve Covello @apescience, brought to my attention the Media Naturalness Theory. The media naturalness hypothesis argues that, other things being equal, a decrease in the degree of naturalness of a communication medium (or its degree of similarity to the face-to-face medium) leads to the following effects in connection with a communication interaction: (a) increased cognitive effort, (b) increased communication ambiguity, and (c) decreased physiological arousal. Media richness theory argues that performance improves when team members use “richer” media for equivocal tasks. Like the media richness hypothe-sis, the media naturalness hypothesis has important implications for the selection, use, and deploy-ment of e-communication tools in organizations. The second reason was it was led by Anders and Co. The key roles that the mass media, a particular medium of communication, or specific kinds of media content are seen as playing from the perspective of society (macro-level functions). We were asked to collaborate on our VW elevator pitch or how would we “sell the idea” to executives. I have attended a few of Anders’ conference presentations and frankly find that he is extremely experienced, passionate and knowledgeable. Hmmm, I guess one must now find compromise with Media Naturalness Theory and the Uncanny Valley for this environment to be most effective. Media Naturalness Theory (MNT) [24] studies the naturalness of communication media and particularly e-communication media. 1. So why do it? According to the Media Naturalness Theory [1], the effectiveness of e-learning is affected by differences in naturalness level of the communication media. The theory was developed by Ned Kock and attempts to apply Darwinian evolutionary principles to suggest which types of computer-mediated communication will best fit innate human communication capabilities. If I was ever going to dip my toes in VW, it would be with these guys.I found the exercises relevant and the hosts more than knowledgeable and helpful however I never completely got immersed as I honestly couldn’t get beyond the creepy looking cartoon I and others appeared as. Media naturalness theory; Media naturalness theory. Published on Jan 1, 2002. 1. The ability to “see” the human-being behind the cartoon-ish exterior equates to the empathy and sympathy our employees must display to truly be successful in their jobs of connecting. But only here could we have actually entered a virtual elevator, manuver its potentially crowded space and get a feel for what it might be like to really try and convince an executive in the journey between floors!All-in-all an interesting experience. Media naturalness theory postulates face-to-face is the most ‘natural’ communication medium. Evolution and Media Naturalness: A Look at E-Communication Through a Darwinian Theoretical Lens. Media richness was varied based on multiplicity of cues and immediacy of feedback. Its development is also consistent with ideas from the field of evolutionary psychology. The theory was developed by Ned Kock and attempts to apply Darwinian evolutionary principles to suggest which types of computer-mediated communication will best fit innate human communication capabilities. This encyclopedia article consists of approximately 5 pages of information about Functions of the Media. I “beamed” into Avaya’s Web.alive virtual world where about 18 of us appeared. Fair as to say, a Virtual World can be created to be very rich in communicative elements and the research would reinforce that one should take a more minimalist approach (i.e. Yep, although the hosts would tell you that VW can support 70, 20, and 10, I just don’t see folks donning their avatar while in the work flow to meet at a virtual water cooler to catch up on Q3 results or hockey scores. Most people, when asked why they watch television or go to the movies, would answer that they enjoy it. We review theories that have previously been used to explain behavior toward electronic communication media, highlighting a theoretical gap, which is partially filled with a new Darwinian perspective called media compensation theory. His "functional analysis" detailed how the study of social artifacts (such as media use) could lead to the development of theories explaining their "functions." 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